Accomplished Visual Merchandising professional with expertise in luxury branding, experiential design and product presentation. Specializing in fashion, art and design collaborations; I am passionate about creating visual moments that enhance brand identity and improve the customer experience.

With a keen eye for style and strong attention to detail, I have worked for several industry-leading department stores and have collaborated with some of the top luxury brands.

I possess an extensive background in the development and execution of merchandise presentation for retail environments with a focus on brand image. By employing merchant strategies, initiatives and marketing concepts to floor set development and in-store execution I am able to offer a client the following:

-Coordination, production and installation of window displays, pop-ups and in-store animations, in liaison with an established database of quality suppliers and manufacturers.

-Guidance and inspiration to both established and emerging brands for in-store presentations, shop renovations, seasonal floor changes, rotation of seasonal display elements and styling. I've consistently guided projects from start to finish with a focus on producing an environment which is reflective of an outstanding client experience and is in harmony with the image of the respective brand.

-Evaluation of both hard and soft-line product presentations to determine merchandising and selling opportunities.

-Floor set planning and execution, with an eye on merchandise flow and fixture maximization appropriate to the brand and the surrounding environment.

-Development of best practices and creation of visual merchandising guidelines for product presentation.

-Fine art presentation: capability to source and exhibit fine art for retail environments.

-Creative Team Leadership: training, development and mentorship.