Denise Foley
Accomplished Visual Merchandising professional well versed in the practice of luxury branding and product presentation, with specialties in fashion, art and design.

With a keen eye for style and strong attention to detail, I have worked for several industry-leading department stores and have collaborated with some of the top luxury brands. I possess an extensive background in the development and execution of merchandise presentation for retail environments. By employing merchant strategies, initiatives and marketing concepts to floor set development and in-store execution I am able to offer a client the following:

-Evaluation of both hard and soft-line product presentations to determine merchandising/selling opportunities – working with products ranging from cosmetics/accessories/shoes/gifts to luxury couture items

-Floor set planning and execution, with an eye on merchandise flow and fixture maximization appropriate to the brand and the surrounding environment

-Development of best practices and creation of visual merchandising guidelines for product presentation; training of support team(s) to maintain these standards

-Hiring, training, and development of creative team to provide direction, assistance, and support once best practices are in place

-Guidance and inspiration to emerging brands for in-store presentations, shop renovations, seasonal floor changes, rotation of seasonal display elements, as well as mannequin styling and purchases that reflect the art and quality of the brand

-Fine art presentation; capability to source and exhibit fine art for retail environments